Health · My Heart Recovery Coach
Brand and website for a cardiac-recovery venture.
Brand and website for a cardiac-recovery venture — a plain-English recovery book paired with a forthcoming companion app.
Someone recovering from a cardiac event is given a great deal of information and very little of it in plain English. The venture needed a brand and a site that a person could take in a fortnight after leaving hospital, when they are frightened and not at their sharpest.
A brand for a venture whose readers are recovering from a cardiac event — warm and plain-spoken, with none of the clinical distance that makes health content hard to act on.
The My Heart Recovery Coach brand across the book and site
Photograph to comeThe site introduces the recovery book and the forthcoming companion app, written so someone reads it a fortnight after leaving hospital and understands it.
The My Heart Recovery Coach website on a phone
Photograph to come