About
We've run businesses. That's why we build software the way we do.
Kreelicious is a small agency that joins your business as its tech team: analysis, custom business applications, websites, automation, and the support that keeps them alive afterwards.
The short version
There are a lot of people who can write software, and more of them every month. Fewer of them have run a business: sat in a stock take, chased a late invoice, tried to explain to a customer why the paperwork says one thing and the job says another.
Kreelicious was founded by Lyn Williams after twenty years across product, marketing, operations and systems design: building web applications, working on software projects, and running small businesses rather than only advising them. That's the whole basis of the company: business judgment applied to software, rather than software knowledge sold to businesses.
He isn't the only one. The developers and business analysts here have twenty years behind them too, which is unusual in a field where most teams are assembled around whoever is available. It's the difference between people who have seen a system outlive three changes of management and people who haven't.
It shows up in what gets challenged. We'd rather tell you in week one that the process is the problem than build you a very tidy version of it in month four.
What we are.
The category matters, and most of the words in it have been worn out. So, precisely:
- People who work out what to build first.
- Most agencies take a brief and execute it. We analyse the business and come back with what should be built, and you pay for that, because it's the part that saves you money. A client who came for an HR system gets told what else we found, whether or not they act on it.
- An agency, not a consultancy.
- We work like a consultancy, in that the analysis is genuinely part of what you're buying. But consultancies hand over a report. We hand over a system that's running, and then we keep running it.
- Small on purpose.
- The person who sits in your business working out what's wrong is the person you deal with afterwards, and the person still looking after it in three years. Not an account manager, not a handover, not a senior name at the pitch and somebody else on the work. That doesn't survive scale, so we don't chase it.
- Operators as much as builders.
- We build and run our own products. It's the only honest way to claim we know what it costs to keep something alive after launch.
- Main office in South Wales. Clients anywhere.
- Plus a development office in Sri Lanka. That team is capacity to build, not a layer between you and us: the analysis and the relationship stay with the person who did them, wherever the code gets written. Working across two time zones is also part of why the price is what it is, and we'd rather you heard that from us than worked it out.
- On site helps. It isn't a condition.
- The analysis is better in the room. You learn more in a morning watching how a job actually moves than in a week of calls, so we travel for it where we can. But it runs perfectly well over video, and it has. If you're the other side of the country or the other side of the world, that's a logistics question, not a reason to say no. See what we've built
What we believe.
Four things, and they're all testable. Hold us to them.
Ship, don't report.
A working system beats a beautiful deck every time. We measure ourselves on what's live, not what's been presented, which is also why the analysis ends with something you can click rather than something you have to read.
Say the number.
Fixed scopes, clear prices, no hourly meter running in the background. The prices are on the website. If we were charging by the hour we'd have every reason to keep them vague.
Challenge the process, not just the software.
Putting a broken process into a nice interface gets you a nicer broken process. Sometimes the most useful thing we do is tell a client the software isn't the problem.
Stay.
Two of the systems we point at have been running for twelve years and we still look after both. We'd rather have fifty clients for a decade than five hundred for a month.
Intelligent about the business, pragmatic about the software. We build the thing that pays for itself, not the thing that wins awards.
On AI.
We use AI in almost everything we build. That's why a team our size ships like a much bigger one, and why work that used to carry a five-figure minimum and a year's wait doesn't anymore. That saving gets passed on in the price.
What we don't do is sell it to you as the point. Most businesses we meet have tried something with AI and got very little out of it, usually because you can't put intelligence on top of a process nobody has mapped and records nobody has structured. Get the foundations in and AI has something to work with. Skip them and you've bought a very expensive guess.
So: AI is how a lot of this gets built, and it's the reason for the price. It isn't the reason to hire us.
Want to build something that lasts? Let's talk.
Half an hour, no charge, and you'll leave knowing whether the thing is worth doing, including if the answer is that it isn't.