Product
Sponsorship management. Purpose-built for sports clubs.
What It Does
Touchline centralises everything a sports club needs to manage its commercial relationships. Sponsor contacts, deal terms, asset allocations, renewal dates, and revenue tracking — all in one purpose-built system.
Most clubs manage sponsorship in spreadsheets, email threads, and someone’s head. Touchline replaces all of that with a system designed for how sports clubs actually work.
Why It Exists
Sports clubs — from grassroots to professional — rely on sponsorship revenue. But the tools they use to manage it are generic CRMs, spreadsheets, or nothing at all. Deals fall through the cracks. Renewals get missed. Revenue gets left on the table.
Touchline was built specifically for this problem. Every feature exists because a real club needed it.
Key Features
Sponsor relationship management — contacts, history, and communications in one place
Deal tracking — terms, values, durations, and deliverables for every sponsorship
Asset management — track what’s been promised, what’s been delivered, and what’s available
Renewal pipeline — never miss a renewal date or let a deal lapse
Revenue dashboards — see your commercial performance at a glance
Built for clubs — not a generic CRM with sports branding