Leisure & Tourism · Rhydycar West
A resort website, with AI systems running behind the scenes.
A proposed world-class resort in the South Wales Valleys — snow centre, waterpark, adventure facilities. We built the site through to outline planning permission in January 2026, and manage the AI systems behind it.
A proposed resort has to be persuasive long before it exists. Rhydycar West needed to put a serious, credible case in front of the public, the community and a planning authority — while the scheme itself was still moving.
Rhydycar West is a proposed resort — snow centre, waterpark, adventure facilities — in the South Wales Valleys. The website had to carry the proposition publicly while the scheme went through to outline planning permission, granted in January 2026.
Beyond the public site, we build and manage the AI systems that support the venture day to day.
“I've worked with Lyn for many years, and he was central to our team securing planning approval for Rhydycar West, a £300m sport and leisure resort in Merthyr Tydfil. He led our communications and public relations through the planning process. Because he also runs Kreelicious, the same team that shaped our public messaging built our website and internal operating systems, which kept everything joined up and moving quickly. Lyn combines real technical ability with a practical understanding of the challenges a project like ours faces, and the strategy to get through them. That makes him and Kreelicious a key partner as we move Rhydycar West into delivery.”